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“See What Lies Ahead” With New IC2 Approach from KL Communications

Online PR News – 18-June-2011 –Visionary leaders have a keen sense of foresight, and understand how to use this to develop inspired concepts and guide the decision-making process in a positive direction. However, the most progressive visionaries understand that hindsight is equally as important as foresight, and actively recognize the value of remembering the past. This is true in any industry, including marketing research.

It is with this blend of innovation and respect for traditional research that KL Communications, a Red Bank, NJ based marketing research firm, has developed its new trademarked approach to research – IC2 – “Insights Communities 2” – which enables researchers to employ new and traditional research methods to “see what lies ahead.”

With the IC2 approach to research, traditional online communities are enhanced by the use of tools such as CrowdWeaving (KL Communications’ trademarked, tailored approach to crowdsourcing), social media analysis, and a strong community engagement effort. By using these tools, KLC’s communities are both collaborative and iterative, and therefore produce more useful, relevant insights. Community members are no longer just evaluating products and services – now they are able to help businesses create new and exciting offerings. Research becomes a collaborative effort between researchers, consumers, marketers, engineers, brand managers, and anyone else with a stake in the outcome.

“When you embrace collaborative research you can be assured that you will tap into the creativity of consumers, while simultaneously infusing the pragmatic perspectives of those who act on the actionable insights” explained Kevin Lonnie, President of KL Communications. “This immediately helps to filter out any of the far-fetched ideas, while honing in on the ones that have the most merit.

“By developing an approach that is iterative, collaborative, and synthesizes different realms of insights, we are able to add clarity to the mound of data that most researchers are faced with on a daily basis,” Lonnie added. “Once you’re able to extract the important insights and bring them into focus, you can achieve your ultimate goal: to see what lies ahead and make the best decisions.”

KL Communications is a full-service market research firm that focuses on building and managing proprietary insights communities and panels for a wide range of industries. The firm’s newly developed trademarked IC2 community platform incorporates a unique approach to crowdsourcing (Crowdweaving), social media analysis, and a dynamic Client Information Center. KLC’s IC2 platform helps clients identify the most telling insights, harness the power of innovation, and paint the complete picture in a way that promotes action.

InvestFair (K.L.) 2011 - Pattern Trader Tools

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